Powerade is now on my don’t use list. I used to love it but I just looked at the ingredients and HFCS is second only to water so with 14g of sugar per serve and 4 serves in a bottle that would have me consuming 54g of sugar in a sports drink! Not the way I want to go. I’m trying to workout and lose lbs not stack them on.
If other drinks can taste good without heaps of sugar then why not Powerade, and I don’t want fake sugar in my drinks, real sugar is fine in small doses, I don’t need super strong taste to make me drink.
Their website with zero info just a placeholder image and no information about the great power of the Ion4 formulation. Sure it’s got the 4 main ingredients lost due to sweat during exercise but the drink has of lot of other stuff that has nothing to do with exercise and everything to do with marketing – the colour for one, and the sugar levels.
If you’re serious about a producing a sports drink, then you really should have at least 4 products to serve the general market.
1. Pro Sports : for the pro that really does need a combination of fast energy together with replenishment of lost minerials.
2. Age Groupers and the serious training athletes, that push hard and want an advantage but need to watch what they put in to the engine to get out the best.
3. Emerging Athletes: starting out and taking small steps to fitness, class workouts and boot campers. Need encouragement and support to keep on keeping on.
4. Couch Athletes: those that believe playing Wii is exercise, that drink a drink for fashions’ sake. That love the brand / sports personality and drink to be more like their hero.
Learn less than this post here: http://www.us.powerade.com/
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